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ONTAPtv Platform

Flexible monetisation models for maximising monetisation of content based on real-time user analytics

The consumption of content on mobile devices is rapidly increasing. The dramatic growth in OTT video services is addressing this changing pattern of content consumption. ONTAPtv Platform is a cloud-based platform incorporating flexible monetisation models to support different business models and maximize the monetisation of content.

ONTAPtv Platform enables service providers to offer white-labelled OTT video services with significantly reduced time-to-market. The highly customisable platform together with the real-time user analytics enables service providers to deliver OTT video services that are tailored to meet the needs of their specific markets.

Partner Services from Media Experts

Structuring appropriate business models, processes and market positioning are all critical to the success of OTT media services. Our Digital Video Partner Services give you access to a highly skilled team of media experts who can help us build your media business from the ground up, covering market positioning, content acquisition, system integration, user experience design and even managing your media business end-to-end. The team is fully dedicated to partner with you to build a differentiated media business.

Flexible Content Monetisation Models

ONTAPtv Platform supports flexible package offers of different monetisation models such as transactional / subscription VOD, channels, catch-up TV and advertising-based models. The platform enables targeted promotion based on customer segmentation and supports global sales with multiple currencies.

Customisable End-to-End Solution

The platform is highly customisable allowing service providers to have their own branded user interface. The customisation also covers the media catalogue, micro-targeted offers and promotions with versatile payment gateway options. The platform comes with an integrated subscriber management and partner management modules enabling customisation to match specific business processes.

Personalised User Experience

The platform makes it easy to deliver an engaging user experience through personalised content recommendation, targeted advertising and social media integration. It also comes with strong reporting and analytics to help refine content strategy to match consumer tastes.

Highly Tailored Solution

Each market is different. The flexible content monetisation models and the highly customisable platform allow service providers to rapidly fine tune their service based on user analytics to fit their target markets.

Short Time to Market

ONTAPtv Platform runs on a Cloud platform pre-integrated with all the critical components to run an effective OTT video service. The service can be customised and up and running in 2 months.

Low Total Cost of Ownership

The service is delivered via a pay-as-you-go model. It requires no technical knowledge and is easy to manage benefiting from global support by media experts from PCCW Global.

ONTAPtv Platform is a feature-rich platform out-of-the-box but is highly customisable with operational focus:

  • Supports flexible business models such as SVOD, TVOD, AVOD or Pay Per View models
  • Business management system
  • Content management system
  • Subscriber management system
  • Partner management system
  • Unified user experience across devices
  • Personalised content recommendations
  • Micro-targeted offers and promotion specific to particular geo-markets and customer segments
  • Targeted advertising
  • Reporting and analytics
  • Multi-lingual and multi-currency support

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