Short Message Service, or SMS is the most secure and personal communications technology to engage people anywhere in the world. It is available on any mobile technology (2G, 3G, 4G),
As a market, SMS has evolved and separated into 2 distinct applications:
- Person to person (or P2P) where people send SMS to their friends and family. This type of SMS has been challenged by free alternative messaging services.
- Application to person, or Mobile Customer Engagement, where companies, governments or emergency response send SMS to mobile users. These SMS are sent in bulk to pre-defined populations.
Despite the latest technology evolution, SMS remains a ubiquitous communication channel. But as with any telecommunication service, it has attracted fraud and malpractice that may endanger its universality.
To protect consumers and enterprise SMS usage, PCCW Global leverages its global network, peers and access to all mobile operators to deliver SMS with high quality in the most cost effective way.