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PCCW Global provides ground-breaking MPLS solution for Middle East Broadcasting Corporation

HONG KONG, August 3, 2009 - PCCW Global, a subsidiary of Hong Kong’s premier telecommunications provider, PCCW Limited, has implemented a Multi-Protocol Label Switching (MPLS) solution for Middle East Broadcasting Corporation (MBC). The solution helps the pioneering Arabic broadcaster to transform its business by streamlining its communications infrastructure and extending their global reach in content distribution in the era of converged media broadcasting.

Replacing an expensive legacy of multiple connections, the MPLS solution ensures quality service and delivery by using a single converged, and fully resilient, IP network to carry content to many locations at a lower cost.

The solution provided will also ensure a secure and seamless connectivity infrastructure in a dynamic and complex business environment, providing reliable links for the various business groups within MBC from production material contribution to high definition video conferencing.

MBC will use the network to provide secure and reliable connectivity between MBC’s Dubai head office and its global branch offices for the transfer of data and video with the highest quality of service. MBC also intends to leverage the network to extend its global distribution of its wide array of Arabic content.

The alliance between MBC and PCCW Global will provide a considerable amount of synergy and advancement towards a cost effective and reliable mode of communication based on an entirely IP based network.

PCCW Global Chief Executive Officer Marc Halbfinger said: “MBC is an exciting addition to our media clientele in the Middle East. Our network professionals have worked intensively with MBC across the network development cycle – including planning, design, installation, and ongoing monitoring and management of the new MPLS network.”

He added: “We understand the demanding service level and high-class performance required by broadcast-quality TV. Service levels have been tailored specifically to the applications and traffic, and include aggressive thresholds for availability, packet loss, latency, and jitter.”

Amjad Edris, MBC Group Director of IT/Engineering, said: “MBC considers the collaboration with PCCW Global as a long term strategic alliance and we acknowledge the level of dedication and support that PCCW Global has provided towards the setup of a complex set of requirements geared towards maintaining MBC’s reputation as the leading Arabic broadcaster.”

About MBC Group

MBC Group was established in 1991 as the first pan-Arab free-to-air satellite broadcasting company in the Arab World. Over the past 17 years, MBC group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 7 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), and Al Arabiya (the 24-hour Arabic language news channel); two radio stations: MBC FM (Gulf music), and panorama fm (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit, and Middle East News agency (MEN), a news gathering agency. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.alaswaq.net.

About PCCW Limited

PCCW Limited (SEHK:0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong’s premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited.

As the provider of Hong Kong’s first quadruple-play experience, PCCW/HKT offers a range of innovative media content and services across four platforms – fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW and HKT, please visit www.pccw.com.

About PCCW Global

PCCW Global is an operating division of HKT Group Holdings Limited (HKT), which is a wholly-owned subsidiary of PCCW Limited and holds the PCCW Group’s telecoms services, media and IT solutions businesses. PCCW/HKT is Hong Kong’s premier telecommunications provider and a world-class player in Information & Communications Technologies.

With centers in Hong Kong, Herndon, Virginia in the US, London in the UK, and Dubai in the United Arab Emirates, plus teams covering the Middle East, Africa, Europe, Asia and the Americas, PCCW Global serves the voice and data needs of multinational enterprises, as well as the operational requirements of service providers. Reaching more than 1,000 cities and 90 countries, the PCCW Global network supports a portfolio of integrated global communications solutions which include IP solutions, transmission solutions including fiber and satellite, managed services and solutions, and voice services. To learn more about PCCW Global, please visit www.pccwglobal.com.

For more information, please contact:

Ivan Ho
PCCW Limited
Tel: +852 2883 8747
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Ali Radhi
MBC Group
Tel: +971 50 6451963
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