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PCCW Wins Frost & Sullivan Asia Pacific Service Provider Award for Best Marketing Strategy

Hong Kong, February 17, 2005 - Frost & Sullivan's recent research, Asia Pacific International Data Services Pricing and Analysis, selected PCCW Limited as the recipient of the Best Marketing Strategy Award.

The award is part of the Frost & Sullivan Service Provider of 2004 Awards, presented to companies through a benchmarking study of global/regional data service providers' performance in the Asia Pacific region.

"PCCW has a very clear marketing strategy for its customers, particularly the North Asian markets, helping Hong Kong enterprises and multinational companies (MNCs) to expand and build their business operations throughout the region, especially into Mainland China," says Frost & Sullivan Program Leader for Telecoms Bryan Wang.

PCCW is expanding its service offerings relentlessly from Hong Kong to Mainland China, Japan, Korea, Singapore, and Australia, and is continuously improving its competitiveness. The company is hoping to do this based on its well-established relationship with other service providers and its global IP backbone and bandwidth infrastructure. Local partners in South Asia and India extend PCCW's network to provide end-to-end managed services for MNCs.

"At PCCW, service excellence is of utmost importance and we proactively customize solutions to meet user needs," says PCCW Commercial Group Managing Director Marisa Kwok. "To keep our world-class service ahead, we will press our competitive advantages to new heights through continuous deployment of leading technologies for our products and services. This year we will be focusing on customized IP solutions, bandwidth customization together with a range of value-added service options and pan-Asian as well as global networks. We are committed to provide a full array of enterprise communications services and solutions to our customers catering to their business requirements in the region."

As a local incumbent, PCCW is already leading the Asia Pacific data service market. It has made tremendous efforts to combine excellent project management and its rich experience in the regional market with customized solutions to win significant contracts. PCCW's range of value-added service options and its stringent customer service standards place the company way ahead of its competitors.

With its clear marketing focus and strategy, PCCW is a worthy recipient of Frost & Sullivan's Asia Pacific Service Provider 2004 Award for Best Marketing Strategy.

About PCCW Global

PCCW Limited (SEHK: 0008, ADR-NYSE: PCW) is the leading communications provider in Hong Kong and one of Asia's leading IT&T players. Hong Kong's image as a center of technology excellence continues to be enhanced by PCCW's innovation, especially in new generation fixed-line telephony, broadband, IT, wireless and delivery of home entertainment. Internationally, PCCW provides cutting-edge technical services to network operators, and enables organizations to bring their business to Asia and take Asian business to the rest of the world. Note to Editors: The Company's English name was changed in 2002 from "Pacific Century CyberWorks Limited" to "PCCW Limited".

To learn more about PCCW, go to http://www.pccw.com

About Frost & Sullivan

Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan Awards are presented to companies that demonstrate best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyses specific criteria to determine award recipients in a broad spectrum of market industries and landscapes. For further information, visit http://www.frost.com

For further information, please contact:

Hans Leung
Corporate Communications
PCCW
Tel: +852 2883 8747
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Sarah Lourdes
Corporate Communications
Technology Practice - Asia Pacific
Frost & Sullivan
Tel: +603 6204 5878
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Sharmin Jassal
Corporate Communications
Technology Practice - Asia Pacific
Frost & Sullivan
Tel: +603 6204 5869
Email: このメールアドレスはスパムボットから保護されています。閲覧するにはJavaScriptを有効にする必要があります。

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