5 Reasons to Embrace Unified Communications


Unified Communications integrates multiple forms of real-time and asynchronous communication. UC providers give their clients an opportunity to replace old-fashioned voice-centric private branch exchange (PBX) systems with unified communications systems to allow for a single point of management for all of their communications initiatives.

Unified communications environments are supported by one, or multiple back-end systems or platforms that allow for integration among various services. For your UC strategy to work seamlessly, your platforms need to allow you to access and potentially integrate all forms of communication within your landscape.

For instance, within a UC environment, you would access VoIP for your audio and video conferencing technologies. Your web conferencing system might make use of an audio-conferencing environment, which is also built on an IP telephony platform. Additionally, your unified messaging platform client would allow for things like click-to-chat and click-to-talk functionality by integrating with that IP platform.

Unified communications also allows business users to jump from one method of communication to another in the same conversation. For instance, you can start communicating via email, but then click a button in your email client to access a video conference.

The components of unified communications systems can be deployed in a range of environments, from on-premise solutions to private or public cloud environments. Cloud-based UC offerings are otherwise known as UCaaS.

Cloud-based unified communications solutions remove the stress and headaches that come from implementing a UC strategy on-premise. With a cloud solution, you can access all the software that you need instantly, and immediately upgrade or downgrade your system according to your individual needs. UCaaS features can include everything from presence technology and enterprise messaging, to video conferencing, and more.

Additionally, UCaaS offers both security and reliability in the modern landscape by creating performance redundancies to protect against downtime. In a world that’s more competitive than ever, companies can’t afford to deal with sudden downtime issues. However, because UCaaS backs data up over the cloud, it can keep businesses running even in complex situations.

The Benefits of Unified Communications

By giving today’s users the power to collaborate and communicate in a more intuitive way, unified communications can do everything from improving employee productivity to enhancing collaboration in the workforce. The demand for UC is constantly growing, with a market size expected to reach $167.1 billion by 2025.

Here are just some of the major benefits of switching to a unified communications environment:

Streamlined communications stack

Unified communications provides instant access to services like messaging, phone communications, data sharing, and various modes of conferencing. This allows every staff member to move seamlessly between the tools that they need. By bundling these services, businesses gain extra opportunities to scale and develop productivity across all business operations.


A UC plan gives you the power to tap into new communication technologies and tools according to your needs. You can implement new services and solutions as your business evolves, without having to worry about seeking out a separate vendor.

Better productivity

Because employees can access all of the technology that they need to communicate and collaborate in the same environment, there’s less time spent moving between applications. At the same time, you reduce the strain on your IT team, because there are fewer issues to monitor, and fewer systems to set up and manage.

Enhanced customer service

Unified communications gives your customers more opportunities to serve customers quickly and seamlessly. You can even have calls transferred straight from one employee to another when an agent isn’t available or offer the option to evolve an email into a call or video conference.

Improved analytics

When all of your communications are combined into the same landscape, you not only get a single bill, you also get a single view of your stack. This means that you can evaluate the performance of all the components of your business in one environment, without having to worry about losing track of what’s happening in one part of your enterprise. A single point of truth allows for better decision making.

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