Controlling the Conversation: Why UCaaS Matters

March 4, 2020

Unified communications as a service (UCaaS) remains one of the most popular enterprise technologies, with no sign of slowing down any time soon.

Just how popular is UCaaS? According to a study from Transparency Market Research (TMR), the global UCaaS market is growing at a compound annual growth ratio (CAGR) of 29.4% and is on pace to reach $79.3 billion by the end of 2024.

There are many reasons why companies are abandoning their traditional communications services in favor of cutting-edge UCaaS platforms, which combine several services for voice, video, text, presence and fax.

Some of the top reasons include:

Enhanced security: Companies today are increasingly challenged to protect sensitive information while it’s in transit. With a UCaaS platform, it’s possible to create a watertight communications strategy where all data is routed over a secure and encrypted platform. It’s much safer to use a dedicated UCaaS system than third party communications services that may not come with built in security measures.

Guaranteed uptime: There is very little room for communications downtime in today’s fast-paced business environment. Customers and business partners expect crystal clear and reliable communications at all times. Investing in a dedicated UCaaS platform will guarantee SLA-backed service, so that you will never have to worry about performance or interruptions. Your employees will be able to communicate and collaborate at any time.

Improved productivity: Another top reason why businesses are implementing UCaaS is because it can drastically enhance productivity. It prevents having to use disparate communications devices and services, which can be distracting.

There’s another reason why many businesses are using UCaaS: The technology possible to control how people communicate at work. It gives IT much more of a say in how information is transmitted, which is a major need right now.

In the past, employees had fewer communications tools at their disposal. Today, there are endless options to choose from. Workers, in other words, may choose to chat on several different platforms including WhatsApp, Facebook Messenger, Hangouts and SMS. This can create a major blind spot for IT.

In this type of fragmented communications environment, it can be very difficult to track down customer histories or to scan conversations for quality control purposes. With UCaaS, all conversations can take place in a centralised portal that IT can access —creating a safer and more efficient enterprise.

UcaaS diagram