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PCCW Global and du collaborate to offer Smart Home services across the UAE

HKT (SEHK:6823) HONG KONG / DUBAI, UAE – October 14, 2014

du, the fastest growing telecommunications operator in the United Arab Emirates, and PCCW Global, the international operating division of HKT, Hong Kong’s premier telecommunications service provider, have jointly announced a new collaboration to offer Smart Home services across the UAE. The announcement was made during GITEX Technology Week 2014.

Collaboration with PCCW Global will enable du to implement a strategy of integrating third party smart and connected devices into UAE households. In line with evolving trends, this initiative will bring innovative technologies to homes across the UAE, ensuring that they are well and truly integrated into the nation’s evolving Smart City future.

Mr. Fahad Al Hassawi, Chief Commercial Officer, du, said, “The UAE is in the midst of a Smart evolution and through the relationship with HKT and PCCW Global we are empowering our community to reap the full benefits of this tech-powered society from within their homes. A Smart Home combines convenience with simple to operate, yet powerful innovation, bringing the connected world into every aspect of our lives.”

“Based within the concept of the Smart City and drawing on the increased mobility of the UAE’s community, du’s Smart Home services offerings will enhance customers’ lives further, ultimately leading to an integrated experience,” he said.

The relationship will focus on five main pillars - home networking, including Wi-Fi and cloud services; home automation and control, including home appliance connectivity; home entertainment, including AV and TV services; surveillance and monitoring, including home security, intercom, home monitoring and cameras; and Do It Yourself Retail, including value added services, devices, gadgets and consoles.

The integration of all of these devices from multiple manufacturers to implement the Smart Home is an example of the growth and the complexity of Machine to Machine (M2M) connectivity. The Middle East is the second fastest growing region for M2M connections in the world, with only Asia growing faster, according to GSMA Intelligence, which also states that the number of M2M connections is expected to reach a quarter of a billion this year, with China at the forefront of this growth with 50 million connections. Grand View Research indicates that the value of the global Smart Home market was US$13.07 billion in 2013. With a compounded annual growth rate of 20.3 percent, it is projected to reach US$47.61 billion by 2020.

Mr. Lindsay Servian, Head of HKT Premier, said, “We are excited by the opportunity to work with du to make Smart Home a reality in the UAE. We are confident that the experience that we have in delivering these innovative solutions in Hong Kong, in a way which makes them both easy and enjoyable to use, will prove to be important in helping du to make Smart Home a success in the markets it serves. We are excited and privileged to have been chosen by du to work together on this ground-breaking project.”

HKT is the preeminent provider of Smart Living solutions in Hong Kong, where Smart Living forms an integral part of HKT’s unique quadruple-play service offerings. The company’s knowledge and proven expertise in Smart Living development makes PCCW Global the ideal partner to assist du to provide its customers with affordable and reliable technology that enables them to enjoy both an enhanced quality of life and a more energy efficient living environment.

About PCCW Global

PCCW Global is the international operating division of HKT, Hong Kong's premier telecommunications service provider, which is majority-owned by PCCW Limited. Covering more than 3,000 cities and 130 countries, the PCCW Global network supports a portfolio of integrated global communications solutions which include Ethernet solutions, IP solutions, fiber and satellite transmission solutions, managed services and solutions, international voice and VoIPX services.

PCCW Global maintains regional centers in Hong Kong, China, Japan, Korea, Singapore, the United States of America, the United Kingdom, France, Belgium, the United Arab Emirates and South Africa. To learn more about PCCW Global, please visit www.pccwglobal.com.

About HKT

HKT (SEHK: 6823) is Hong Kong's premier telecommunications service provider. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.

Together with the highly successful media business of its parent company, PCCW Limited, HKT offers innovative media content and services across the PCCW Group’s unique quadruple-play platforms – fixed-line, broadband Internet access, TV and mobile.

About du

We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.


We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award – Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.

20141014p Global du

Mr. Lindsay Servian, Head of HKT Premier (right), and Mr. Fahad Al Hassawi, Chief Commercial Officer of du, sign the Smart Home collaboration agreement.

For more information, please contact:

Ivan Ho
Group Communications
PCCW Group
Tel:     +852 2883 8747
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Saugat Chatterjee
PR Lead (Corporate)
Brand & Communications
du
Mobile: +971559367045
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Paramita Chakrabarti
LeoComm PR
Tel: +971 4 367 6159
Mobile: +971 55 6088674
Fax: +971 4 367 2615
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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