du and PCCW Global collaborate to provide Arabian Gulf broadcasters with high-definition multimedia solutions for the Beijing 2008 Olympic Games
DUBAI/HONG KONG, March 4, 2008 - du broadcasting services, a division of du and the new telecommunications service provider in the United Arab Emirates (UAE) and the Middle East's largest teleport operator, is working with PCCW Global Limited, a subsidiary of Hong Kong's premier telecommunications provider, PCCW Limited, to provide Arabian Gulf broadcasters with high-definition (HD) multimedia solutions.
The two companies will be discussing key offerings and capabilities with regional broadcasters at CABSAT, the Middle East's leading technology showcase event, in Dubai this week.
du broadcasting services provides broadcast services to over 165 TV channels from its state of the art teleport facilities in the UAE and is leading a path breaking initiative to bring high-definition TV (HDTV) broadcasting to its customers in the region.
As Hong Kong will play host to the Equestrian Beijing 2008 Olympics, PCCW Global will provide all the Information & Communications Technologies (ICT) expertise jointly with China Network Communications, the official Beijing 2008 Olympic Games fixed-line communication provider, to ensure high-quality media coverage of the action.
In addition, PCCW Global is offering end-to-end Olympic Games broadcasting solutions from Beijing's International Broadcasting Centre (IBC) and Media Press Centre (MPC) to broadcasters and general media in the Gulf region, as well as other parts of the world.
The collaboration of PCCW Global with du offers broadcasters customized solutions with the use of the optical fiber network, providing broadcasters an option to traditional satellite solutions when delivering Olympic Games programs in HD format with bandwidth requirements from 50Mbps to 2Gbps in the Gulf region.
PCCW Global's Chief Executive Officer, Marc Halbfinger, said: "PCCW Global has carried out successful tests to ensure high-quality transmission of HD programs in Beijing via optical fiber and satellite platforms. The results indicate that PCCW Global is fully capable and prepared to transmit stable, reliable and high-quality TV coverage of the Beijing 2008 Olympic Games around the world. du and PCCW Global are committed to providing solutions to ensure highly-successful HD broadcasts of coverage from the Beijing 2008 Olympic Games."
du's Chief Executive Officer, Osman Sultan, said: "Technology is growing by leaps and bounds and du is very excited about being a part of a significant development in the history of broadcasting in the region. This partnership is one that will enable us to up the ante in broadcast solutions around the region, in line with our commitment to offer the latest technology to our customers."
Following their recent establishment of an MPLS (multi-protocol label switching) node in Dubai, PCCW Global and du are planning a series of local events to explore how they can best serve the region's enterprise community.
To learn more about PCCW Global, please visit www.pccwglobal.com